Why Apple Watch owners are ditching their straps for The Bridge
Your Apple Watch is a beautifully made thing. The strap it came with is the part that lets it down. Here is why owners are switching, and which strap to choose.
Same-day dispatch · 15-day returns · 2-year warranty
As seen in
Why owners switch
The watch is premium. The strap isn't.
Most Apple Watches still wear the band they came in, and it was made for the gym. Next to a good cuff it reads as a gadget rather than a watch.
- It only suits one outfit.A sport band looks right at the gym and out of place with a shirt, a jacket or a suit.
- It is the first thing people notice.Your watch sits at your cuff all day. The strap is the part people actually see.
- It is the strap everyone else has.Nothing about it says you chose it.
What changes
A strap made to the standard of the watch
Put on a Bridge strap and your Apple Watch stops looking like a gadget. It looks like a watch you chose.
- Materials from fine watchmaking.Titanium, Italian calfskin, sailcloth and vulcanised Japanese FKM rubber.
- Made for every Apple Watch.Every model is covered, and your size is printed on the back of your watch.
- Swaps in seconds.It slides into the watch's own strap slots, so you can change it to suit the day.
- Designed in Britain.Every strap comes with a two-year warranty.
What owners say
4.8 from 2,500+ reviews. Rated Excellent on Trustpilot.
And as seen in GQ and WIRED.
Without a shadow of a doubt, this strap belongs on a watch 20x the price of the Apple Watch. Pure class.
The kind of strap you wear when you need to take things up a notch.
Racing fan or not, this strap just exudes heritage and timelessness.
This is genuinely my favourite Bridge strap to date… so sophisticated despite its sporty silhouette.
Choose your strap
Three ways to finish your watch
Each one fits every Apple Watch. Pick your colour and size, and add it to your bag here.
The Presidential: titanium for tailoring
Solid titanium links that sit under a shirt cuff like a dress watch bracelet.
- Wear it with Suits, tailoring and a crisp shirt.
- Finish Silver, black or grey, to match your case.
Every 2nd strap 50% off
The Touring: perforated leather
Soft calfskin with a motorsport-inspired perforation. Relaxed enough for a weekend, sharp enough for dinner.
- Wear it with Knitwear, wool jackets and denim.
- Colours Dark brown, brown, black, navy and red.
Every 2nd strap 50% off
The Goodwood: built to breathe
Vulcanised Japanese FKM rubber with a vented design, for training, the court and everything after.
- Wear it with Sportswear, whites and weekend layers.
- Care Rinse it in fresh water after a session and pat it dry.
Every 2nd strap 50% off
— Black Friday —
Buy one strap,
get the second half price
Add two to your bag. The lower-priced strap is 50% off at checkout. No code needed.
Same-day dispatch
Order by 2pm on a working day and it ships the same day, tracked.
15-day returns
Not right? Send it back unworn, in its box, within 15 days.
Rated excellent
4.8 from 2,500+ reviews, and Excellent on Trustpilot.
2-year warranty
Every strap is covered for two years.