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Rated Excellent on Trustpilot
Rated 4.7/5 from 1,300+ Reviews
Buy 2, Get 1 FREE - Code: BUY2GET1FREE
Timeless Luxury for Your Apple Watch
As seen in GQ & WIRED

"These straps completely altered my perception on styling my Apple Watch. A truly exquisite design that elevates my entire outfit"

Marco P. - London, UK

Meticulous Craftsmanship

For over 90 years, this small family owned factory in Northern Italy has produced straps for some of the most exclusive watch brands on the market.

We are now bringing this world renowned quality to your Apple Watch.

Tested to the Max

We rigorously test each strap to ensure it meets our tough quality standards. This ensures that your strap is durable enough to last a lifetime. It also helps us sleep at night...

Shop Collection

Our customers say it better than we ever could.

Excellent

4.6

/ 5

based on 500+ reviews

Exceptional Quality

Blown away by the Italian collection and the build quality for the price paid. Blown away by the Italian collection and the build quality for the price paid. Blown away by the Italian collection and the build quality for the price paid.

Leather at its best.

Not easy to get right but this is a stunning example of leather craftsmanship. Not easy to get right but this is a stunning example of leather craftsmanship. Not easy to get right but this is a stunning example of leather craftsmanship.

A great gift

Bought this for my partner who is a watch fanatic, he was thrilled with it. Bought this for my partner who is a watch fanatic, he was thrilled with it. Bought this for my partner who is a watch fanatic, he was thrilled with it.

Game changer

These straps completely altered my perception on how I style my Apple Watch. A truly exquisite design These straps completely altered my perception on how I style my Apple Watch. A truly exquisite design These straps completely altered my perception on how I style my Apple Watch. A truly exquisite design

A breath of life

My Apple Watch desperately needed this, feel like I've bought an entirely new strap. My Apple Watch desperately needed this, feel like I've bought an entirely new strap. My Apple Watch desperately needed this, feel like I've bought an entirely new strap.