"Insanely comfortable wear. I barely realised I was wearing it. Also think these more neutral colours are a breath of fresh air"
Product Tester #4 - California, United States
Meticulously Handmade in Italy
After 16 iterations, we finally got it right - the perfect luxury suede strap.
Made using only the finest materials & assembled by the most skilled leathercrafts on the planet.
Working with Experts in Italian Leather
A picture from our recent factory visit in the North of Italy. We are always blown away by the sheer volume of different hand selected leathers they have on offer, each with an individual story behind them.
Testing, testing.
We rigorously test each strap to ensure it meets our tough quality standards. This ensures that your strap is durable enough to last a lifetime. It also helps us sleep at night...
90+ Years of Exceptional Craftsmanship
As one of the oldest strap makers in Europe, founded in 1930, our Italian manufacturing partner has leather craftsmanship in their blood.
It's always amazing to see first hand the time and effort that goes into making each strap. The epitome of where passion meets patience.
We obsess over the details...
It took 12 iterations to design what we believe is the perfect watch strap box...
A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.
It also doubles up as "wow worthy" gifting experience.