“Why would anybody wear an Apple Watch?”
Someone left that comment on one of our posts. Here’s our answer.
Same-day dispatch · 15-day returns · 2-year warranty
As seen in
The comment
“Apple Watch wearers look scruffy.”
Next to a Rolex, an Omega or a Patek Philippe, they said, it doesn’t stand a chance. They have a point, but it’s not the watch. It’s the rubber strap from the box.
Fair point
We’d never replace a great traditional watch.
A Rolex, an Omega, a Patek Philippe: brilliant watches, and there will always be a place for them. But in today’s world, an Apple Watch is incredibly handy.
In today’s world
Your day runs on your Apple Watch.
- WorkCalls and messages on your wrist.
- FitnessEvery workout and every step.
- Everything elsePay, unlock, find your phone.
Our answer
Wear the Apple Watch. Wear it well.
- Made like a fine watch strapTitanium, Italian calfskin, Japanese FKM rubber.
- Fits every Apple WatchYour size is on the back of your watch.
- Swaps in secondsChange it to suit the outfit.
What owners say
“This strap belongs on a watch 20x the price.”
4.8 from 2,500+ reviews. Rated Excellent on Trustpilot.
The kind of strap you wear when you need to take things up a notch.
Racing fan or not, this strap just exudes heritage and timelessness.
Choose your strap
Three ways to wear it well
Each one fits every Apple Watch. Pick your colour and size, and add it to your bag here.
The Presidential: titanium for tailoring
Solid titanium links that sit under a shirt cuff like a dress watch bracelet.
- Wear it with Suits, tailoring and a crisp shirt.
- Finish Silver, black or grey, to match your case.
Every 2nd strap 50% off
The Touring: perforated leather
Soft calfskin with a motorsport-inspired perforation. Relaxed enough for a weekend, sharp enough for dinner.
- Wear it with Knitwear, wool jackets and denim.
- Colours Dark brown, brown, black, navy and red.
Every 2nd strap 50% off
The Heritage: Italian leather
Smooth full-grain leather, gently padded and finished by hand. The closest thing to a traditional watch strap.
- Wear it with Knitwear, shirts and a good jacket.
- Colours Dark brown, black, light brown and blue.
Every 2nd strap 50% off
— Black Friday —
Buy one strap,
get the second half price
Add two to your bag. The lower-priced strap is 50% off at checkout. No code needed.
Same-day dispatch
Order by 2pm on a working day and it ships the same day, tracked.
15-day returns
Not right? Send it back unworn, in its box, within 15 days.
Rated excellent
4.8 from 2,500+ reviews, and Excellent on Trustpilot.
2-year warranty
Every strap is covered for two years.
How does the Black Friday offer work?
Will it fit my Apple Watch?
Silver or black adapters?
What if it isn't right?
Wear the Apple Watch. Look the part.
Build your pairBuy one, get the second 50% off · Limited time only