Rated Excellent on Trustpilot
As Seen in GQ, WIRED & more.
Quiet Luxury for the Modern Wrist
  • The Tycoon Strap
    Sale

    The Tycoon Strap

    Rs. 7,200.00
    Rs. 9,000.00 Rs. 7,200.00
    Sale
  • The Flow Strap (Extra Wide)
    Sale

    The Flow Strap (Extra Wide)

    Rs. 7,200.00
    Rs. 9,000.00 Rs. 7,200.00
    Sale
  • The Ascot Strap

    The Ascot Strap

    Rs. 10,500.00
    Rs. 10,500.00
  • The Augusta Strap
    Sale

    The Augusta Strap

    Rs. 7,200.00
    Rs. 9,000.00 Rs. 7,200.00
    Sale
  • The Cambridge Strap

    The Cambridge Strap

    Rs. 10,500.00
    Rs. 10,500.00
  • The Cannes Strap

    The Cannes Strap

    Rs. 10,500.00
    Rs. 10,500.00
  • The Grand Prix Strap

    The Grand Prix Strap

    Rs. 10,500.00
    Rs. 10,500.00
  • The Milan Strap

    The Milan Strap

    Rs. 10,500.00
    Rs. 10,500.00
  • The Oxford Strap

    The Oxford Strap

    Rs. 10,500.00
    Rs. 10,500.00
  • The Regatta Strap
    Sold out

    The Regatta Strap

    Rs. 10,500.00
    Rs. 10,500.00
    Sold out
  • The Sailing Strap

    The Sailing Strap

    Rs. 10,500.00
    Rs. 10,500.00
  • The Guard
    Sale

    The Guard

    Rs. 14,300.00
    Rs. 21,500.00 Rs. 14,300.00
    Sale

Our customers say it better than we ever could.

Excellent

4.6

/ 5

based on 500+ reviews

Simply Brilliant

From start to finish. A fantastic experience with the Bridge. From start to finish. A fantastic experience with the Bridge. From start to finish. A fantastic experience with the Bridge.

Hugo M. - London, UK

Complete upgrade from my original strap.

Was debating this purchase for months but so happy I pulled the trigger. Feel like my Apple Watch has been given a new lease of life. Was debating this purchase for months but so happy I pulled the trigger. Feel like my Apple Watch has been given a new lease of life. Was debating this purchase for months but so happy I pulled the trigger. Feel like my Apple Watch has been given a new lease of life.

Henry H. - Vancouver, Canada

Very nice strap.

Thoroughly impressed with the strap, did arrive a day late hence the 4 stars. Thoroughly impressed with the strap, did arrive a day late hence the 4 stars. Thoroughly impressed with the strap, did arrive a day late hence the 4 stars.

Ben D. - London, UK

Great strap, quick shipping.

No complaints. Got exactly what I wanted and more. Feel like a new lease of life has been injected into my Apple Watch. No complaints. Got exactly what I wanted and more. Feel like a new lease of life has been injected into my Apple Watch. No complaints. Got exactly what I wanted and more. Feel like a new lease of life has been injected into my Apple Watch.

Alberto J. - Sydney, Aus

Great value.

In the grand scheme of things, these straps are very good value for money. Similar, if not better, quality than Apple own brand but more than half the price. In the grand scheme of things, these straps are very good value for money. Similar, if not better, quality than Apple own brand but more than half the price. In the grand scheme of things, these straps are very good value for money. Similar, if not better, quality than Apple own brand but more than half the price.

Andrew K. - New York, USA

Game changer from a styling POV

I love wearing my Apple Watch but it was always a bit of an afterthought. Now I've got 3 different straps that pair fantastically with different outfits. I love wearing my Apple Watch but it was always a bit of an afterthought. Now I've got 3 different straps that pair fantastically with different outfits. I love wearing my Apple Watch but it was always a bit of an afterthought. Now I've got 3 different straps that pair fantastically with different outfits.

Tom H. - London, UK

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