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The Apex Strap
The Apex Strap
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Introducing The Apex Strap – where comfort meets performance. Crafted from high-grade Japanese FKM rubber, this Apple Watch strap is engineered with breathable holes to keep your wrist cool and comfortable, even during the most intense activities. The soft, flexible material ensures a secure, irritation-free fit, making it ideal for all-day wear. With a sleek, modern design, The Apex Strap is the ultimate blend of style and function.
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"I've bought straps in the past that were simply too skinny for my Ultra - this is exactly what I wanted. Thick, heavy duty and in a great range of colours"
Unbeatable Breathability
Wide airflow vents in the Flow Strap strap are designed to enhance breathability and comfort, making it ideal for active use. No more excessively sweaty or irritated wrists.
Secure & Easy Fastening
cThe tuck-and-pin method securely fastens the watch strap by threading the end through a slot and locking it with a pin, ensuring a snug and streamlined fit. Perfect for sports straps.
Passion for Design
We calculated that our design team spend almost 50 hours designing (and re-designing) our straps. We always have a clear vision and purpose for each strap and we don't stop until its perfect.
It's all in the details...
It took 12 iterations to design what we believe is the perfect watch strap box...
A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.
It also doubles up as "wow worthy" gifting experience.
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