Buy any 2 Straps, Get a 3rd Free
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As Seen in GQ, WIRED & more.
Quiet Luxury for the Modern Wrist
  • A silver smartphone and a smartwatch with a brown leather strap, arranged diagonally on a textured gray surface.
  • A dark teal leather watch strap with silver hardware, laid next to a silver smartphone on a textured gray surface.
  • A silver smartphone and a smartwatch with a tan leather strap are arranged diagonally on a textured dark gray surface.
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NEW

The Heritage

The Heritage

A British icon, adapted for modern technology. Full-grain leather of an exceptional standard.

— OCTOBER OFFER —

Buy any 2 Straps, Get a 3rd Free

$109.00
$109.00
Ships Monday, 19 October Express to United States
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

Straight from the archives of British strap-making history. A true icon, adapted for modern technology. 

Cut from smooth, full-grain leather, this strap has a gently padded profile that rises softly at its centre and eases down toward hand-finished edges. Fine tonal stitching runs the full length of each piece, framing its shape and keeping the structure clean.

It tapers gradually from lug to tip and ends in a rounded point. Two leather keepers hold the tail neatly against the wrist, and a polished steel buckle completes the line.

 

View full details

Fitting

Adjusting the Presidential

Animated diagram: a top view and an edge view of the strap, showing the pin tool pressing into a release hole to free a link.

Removing a link from the titanium strapTop view of three links with the pin tool pressing into a release hole, and an edge view below showing two holes on each side link. release hole pin tool EDGE VIEW — TWO HOLES PER SIDE LINK

Count the links first

Take links out in pairs, one from each side of the clasp.

Step 1 / 6
  1. Work out how many links to remove. Each link is roughly 5 mm. Take the same number from both sides of the clasp so it stays centred on your wrist.
  2. Find the holes, not the seams. Turn the strap on its edge. Each side link shows two small holes, set in from its ends — that is where the pins sit.
  3. Press the pin straight in. Put the supplied tool into the hole and push square to the strap. One pin runs the full width, so the hole on the opposite edge is the same pin.
  4. Ease the two halves apart. Keep the pressure on and separate them sideways rather than pulling lengthways.
  5. Release the second pin. Each link is held at both ends, so repeat at the next hole along to free it completely.
  6. Close the strap up. Line the ends up, press the pin, push together until it seats, then tug firmly from both ends before wearing.

Work over a cloth so a loose pin cannot roll away, and keep the removed links with the tool. If a pin will not move under steady pressure, stop — a jeweller will do it on a bench block without marking the titanium.

"Without a shadow of a doubt, this strap belongs on a watch 20x the price of the Apple Watch. Pure class."

Peter F. - Oxford, UK

Hand-selected Leathers

Our leathers are meticulously hand-selected to ensure only the finest materials make it. Each hide is carefully inspected for quality, texture, and durability, guaranteeing a premium finish that ages beautifully over time.

Testing, testing.

We rigorously test each strap to ensure it meets our tough quality standards. This ensures that your strap is durable enough to last a lifetime. It also helps us sleep at night...

It's all in the details...

Each strap comes in a stunning British Racing Green presentation box, stamped with 18k gold foil.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
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High-grade materials
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Compatible with every Apple Watch
Independently stress-tested
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Featured in GQ & WIRED
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