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The Ascot Strap | Made in Italy

The Ascot Strap | Made in Italy

Regular price $89.99
Regular price $119.99 Sale price $89.99
Sale Sold out
Tax included. Shipping calculated at checkout.

A stunning embossed calfskin leather strap stitched over thick padding. With a diffused sheen, cream contrast stitching and a two tone scaled pattern, emulating alligator skin, this strap offers a bold look while maintaining traditional charm. 

This strap gives you that feel of elegance and timelessness every time you put on your Apple Watch. Inspired by the luxury & tradition at the Royal Ascot races. 

This strap is delivered with precision milled silver Apple Watch adapters pre-connected. 

Made in Italy at one of the oldest luxury strap makers in Europe. 


Premium Calfskin Leather. Hand embossed to emulate exotic Alligator skin.

Precision Milled Stainless Steel Pin & Buckle.

Precision Milled Apple Watch Adapters. Milled using CNC machines for the perfect connection.


25 cm strap length
29cm max length including Apple Watch

22 mm strap width (Watch End)
21.5 mm strap width (Buckle End)

Care information

Avoid prolonged contact with water and intense sunlight.

Shipping & Returns

Free UK Delivery in 3-4 working days.

Free Worldwide Delivery between 5-7 working days.

We also offer a 100% Money Back Guarantee. If you are not satisfied with the product, you get your money back.

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"The Ascot Strap has completey shifted the way I view my Apple Watch Ultra. It now feels as if it's a luxury item instead of just a sports tracker"

Andrew - London, United Kingdom

Quiet Luxury

Each of our 'Made in Italy' Straps takes up to 5 hours to make by hand. It's not about fancy logos, but the knowledge that real craftsmanship went into the creation of your strap. If you know, you know.

Working with Experts in Italian Leather

A picture from our recent factory visit in the North of Italy. We are always blown away by the sheer volume of different hand selected leathers they have on offer, each with an individual story behind them.

90+ Years of Exceptional Craftsmanship

As one of the oldest strap makers in Europe, founded in 1930, our Italian manufacturing partner has leather craftsmanship in their blood.

It's always amazing to see first hand the time and effort that goes into making each strap. The epitome of where passion meets patience.

We obsess over the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.