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"The quality is just second to none. It just blends seamlessly into each area of life. A true hybrid strap"

Vulcanised Japanese FKM Rubber
The second strap within our range, along with the Monte Carlo, that features this world-leading rubber. Commonly used in aerospace engineering, it is incredibly durable and has high resistance to water, heat and UV.

Precision Design
Engineered down to the millimetre for optimal breathability and the perfect fit - year after year.

The Perfect Match
Select silver or black buckles & adapters to perfectly match your Apple Watch. We are introducing this option for all new straps following the launch of the Apple Watch Ultra in black and the wave of requests that followed!

It's all in the details...
It took 12 iterations to design what we believe is the perfect watch strap box...
A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.
It also doubles up as "wow worthy" gifting experience.