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Buy 3 Straps, Get 30% Off - Auto Applied
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Quiet Luxury for the Modern Wrist
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The Flow Strap

The Flow Strap

— Limited Time Offer —

Buy 3 Straps, Get 30% Off - Auto Applied

Regular price £47.99
Regular price £59.99 Sale price £47.99
Save 20% Sold out
Ships Wednesday, 6 May Express to United Kingdom
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

Meet The Flow Strap – specially crafted for the Apple Watch Ultra. With an extra wide strap design (26mm) to fit the Ultra’s bold look, this band combines durability with comfort.

Featuring unique air vent patterns, The Flow Strap maximizes airflow across your wrist, keeping it cool and comfortable no matter how intense your day gets. Made from high-quality, skin-friendly silicone, it offers a soft, secure fit, ideal for any adventure. Whether you’re on a hike, at the gym, or going about your day, The Flow Strap brings a new level of comfort and style to your Apple Watch Ultra.

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"I've bought straps in the past that were simply too skinny for my Ultra - this is exactly what I wanted. Thick, heavy duty and in a great range of colours"

Josh Y. - Austin, TX, United States

Unbeatable Breathability

Wide airflow vents in the Flow Strap strap are designed to enhance breathability and comfort, making it ideal for active use. No more excessively sweaty or irritated wrists.

Secure & Easy Fastening

cThe tuck-and-pin method securely fastens the watch strap by threading the end through a slot and locking it with a pin, ensuring a snug and streamlined fit. Perfect for sports straps.

Passion for Design

We calculated that our design team spend almost 50 hours designing (and re-designing) our straps. We always have a clear vision and purpose for each strap and we don't stop until its perfect.

It's all in the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
High-grade materials
Compatible with every Apple Watch
Independently stress-tested
Featured in GQ & WIRED