Buy any 2 Straps, Get a 3rd Free
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Quiet Luxury for the Modern Wrist
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MADE IN ITALY

The Ascot

The Ascot

— SUMMER SPECIAL —

Buy any 2 Straps, Get a 3rd Free

$144.99
$169.99 $144.99
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Ships Tuesday, 18 August Express to Australia
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

A stunning embossed calfskin leather strap stitched over thick padding. With a diffused sheen, cream contrast stitching and a two tone scaled pattern, emulating alligator skin, this strap offers a bold look while maintaining traditional charm. 

This strap gives you that feel of elegance and timelessness every time you put on your Apple Watch. Inspired by the luxury & tradition at the Royal Ascot races. 

This strap is delivered with precision milled silver Apple Watch adapters pre-connected. 

Made in Italy at one of the oldest luxury strap makers in Europe. 

View full details

Fitting

Adjusting the Presidential

Animated diagram: a top view and an edge view of the strap, showing the pin tool pressing into a release hole to free a link.

Removing a link from the titanium strapTop view of three links with the pin tool pressing into a release hole, and an edge view below showing two holes on each side link. release hole pin tool EDGE VIEW — TWO HOLES PER SIDE LINK

Count the links first

Take links out in pairs, one from each side of the clasp.

Step 1 / 6
  1. Work out how many links to remove. Each link is roughly 5 mm. Take the same number from both sides of the clasp so it stays centred on your wrist.
  2. Find the holes, not the seams. Turn the strap on its edge. Each side link shows two small holes, set in from its ends — that is where the pins sit.
  3. Press the pin straight in. Put the supplied tool into the hole and push square to the strap. One pin runs the full width, so the hole on the opposite edge is the same pin.
  4. Ease the two halves apart. Keep the pressure on and separate them sideways rather than pulling lengthways.
  5. Release the second pin. Each link is held at both ends, so repeat at the next hole along to free it completely.
  6. Close the strap up. Line the ends up, press the pin, push together until it seats, then tug firmly from both ends before wearing.

Work over a cloth so a loose pin cannot roll away, and keep the removed links with the tool. If a pin will not move under steady pressure, stop — a jeweller will do it on a bench block without marking the titanium.

Working with Experts in Italian Leather

A picture from our recent factory visit in the North of Italy. We are always blown away by the sheer volume of different hand selected leathers they have on offer, each with an individual story behind them.

World leading leather quality, right to your wrist.

Testing, testing.

We rigorously test each strap to ensure it meets our tough quality standards. This ensures that your strap is durable enough to last a lifetime. It also helps us sleep at night...

90+ Years of Exceptional Craftsmanship

90+ Years of Exceptional Craftsmanship

As one of the oldest strap makers in Europe, founded in 1930, our Italian manufacturing partner has craftsmanship in their blood.

It's always amazing to see first hand the time and effort that goes into making each strap. The epitome of where passion meets patience.

Quiet Luxury

Each of our 'Made in Italy' Straps takes up to 5 hours to make by hand. It's not about fancy logos, but the knowledge that real craftsmanship went into the creation of your strap. If you know, you know.

It's all in the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
—
High-grade materials
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Compatible with every Apple Watch
Independently stress-tested
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Featured in GQ & WIRED
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