Buy any 2 Straps, Get a 3rd Free
Rated Excellent on Trustpilot
As Seen in GQ, WIRED & more.
Quiet Luxury for the Modern Wrist
  • A silver stainless steel smartwatch with a matching metal link band, shown at a three-quarter angle on a solid white background. The watch face is active with various digital watch faces and fitness indicators visible.
  • The Presidential Titanium Apple Watch Strap
  • A brushed silver metal link watch band attached to a smartwatch, shown from the back on a clean white background.
  • Close-up of a silver smartwatch with a matching metal link band, shown at an angle against a plain white background. The watch face displays a dark watch face with colorful activity rings and icons.
  • Close-up of a brushed stainless steel watch band with rectangular links, shown on a plain white background.
  • The Presidential Titanium Apple Watch Strap
  • The Presidential Titanium Apple Watch Strap
  • The Presidential Titanium Apple Watch Strap
  • The Presidential Titanium Apple Watch Strap
  • The Presidential Titanium Apple Watch Strap
  • The Presidential Titanium Apple Watch Strap
  • A silver Apple watch shown from the side profile, featuring a matching metallic link band and a circular orange accent ring around the digital crown.
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NEW

The Presidential

The Presidential

Designed with the precision of high-end Swiss watches. Both intricate & indestructible.

— SUMMER SPECIAL —

Buy any 2 Straps, Get a 3rd Free

$129.99
$129.99
Ships Monday, 24 August Express to Australia
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

Crafted for those who demand more from their wrist. The Titanium Edition Presidential Strap combines aerospace-grade titanium strength with the refined elegance of a Swiss dress watch - delivering a strap that feels as exceptional as it looks.

Every detail was obsessed over. We studied the world's finest Swiss timepieces before a single millimetre was designed, ensuring the Presidential meets the same exacting standards you'd expect from a watch costing ten times the price of the strap itself.

Wear it all day. You won't want to take it off.

View full details

Fitting

Adjusting the Presidential

Animated diagram: a top view and an edge view of the strap, showing the pin tool pressing into a release hole to free a link.

Removing a link from the titanium strapTop view of three links with the pin tool pressing into a release hole, and an edge view below showing two holes on each side link. release hole pin tool EDGE VIEW — TWO HOLES PER SIDE LINK

Count the links first

Take links out in pairs, one from each side of the clasp.

Step 1 / 6
  1. Work out how many links to remove. Each link is roughly 5 mm. Take the same number from both sides of the clasp so it stays centred on your wrist.
  2. Find the holes, not the seams. Turn the strap on its edge. Each side link shows two small holes, set in from its ends — that is where the pins sit.
  3. Press the pin straight in. Put the supplied tool into the hole and push square to the strap. One pin runs the full width, so the hole on the opposite edge is the same pin.
  4. Ease the two halves apart. Keep the pressure on and separate them sideways rather than pulling lengthways.
  5. Release the second pin. Each link is held at both ends, so repeat at the next hole along to free it completely.
  6. Close the strap up. Line the ends up, press the pin, push together until it seats, then tug firmly from both ends before wearing.

Work over a cloth so a loose pin cannot roll away, and keep the removed links with the tool. If a pin will not move under steady pressure, stop — a jeweller will do it on a bench block without marking the titanium.

"The kind of strap you wear when you need to take things up a notch"

Aaron K. - Toronto, Canada

Instantly Upgrade Your Watch

A strap that truly pulls its weight. Precision-milled titanium is incredibly robust but also looks effortlessly sophisticated. If you're looking for a versatile upgrade that goes with any outfit, the Presidential is your strap.

Tested to the Max

Every Bridge strap goes through a thorough testing process to ensure it meets our exacting standards. We simulate years of daily wear, testing for durability, flexibility, and resistance to sweat and moisture.

It's all in the details...

Each strap comes in a stunning British Racing Green presentation box, stamped with 18k gold foil.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
—
High-grade materials
—
Compatible with every Apple Watch
Independently stress-tested
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Featured in GQ & WIRED
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