Buy any 2 Straps, Get a 3rd Free
Rated Excellent on Trustpilot
As Seen in GQ, WIRED & more.
Quiet Luxury for the Modern Wrist
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CLASSIC

The Tycoon

The Tycoon

Built for those who want to do it all. From crucial client meetings to big training sessions.

— SUMMER SPECIAL —

Buy any 2 Straps, Get a 3rd Free

$99.99
$124.99 $99.99
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Ships Monday, 24 August Express to Australia
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

Designed for the early risers, the high achievers and those who need a strap that compliments their style as the day progresses through its themes. 

A great all-round, water-resistant strap that comprises a thick high-grade silicone band and robust stainless steel buckle. Designed to look great when wearing a suit or putting the hours in at the gym. 

The materials used to create this watch were carefully selected for comfort and durability. You buy this once, you have it for life & enjoy each day of wear - the kind of sound investment a tycoon would make. 

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Fitting

Adjusting the Presidential

Animated diagram: a top view and an edge view of the strap, showing the pin tool pressing into a release hole to free a link.

Removing a link from the titanium strapTop view of three links with the pin tool pressing into a release hole, and an edge view below showing two holes on each side link. release hole pin tool EDGE VIEW — TWO HOLES PER SIDE LINK

Count the links first

Take links out in pairs, one from each side of the clasp.

Step 1 / 6
  1. Work out how many links to remove. Each link is roughly 5 mm. Take the same number from both sides of the clasp so it stays centred on your wrist.
  2. Find the holes, not the seams. Turn the strap on its edge. Each side link shows two small holes, set in from its ends — that is where the pins sit.
  3. Press the pin straight in. Put the supplied tool into the hole and push square to the strap. One pin runs the full width, so the hole on the opposite edge is the same pin.
  4. Ease the two halves apart. Keep the pressure on and separate them sideways rather than pulling lengthways.
  5. Release the second pin. Each link is held at both ends, so repeat at the next hole along to free it completely.
  6. Close the strap up. Line the ends up, press the pin, push together until it seats, then tug firmly from both ends before wearing.

Work over a cloth so a loose pin cannot roll away, and keep the removed links with the tool. If a pin will not move under steady pressure, stop — a jeweller will do it on a bench block without marking the titanium.

Sophistication with an Attitude

A clean, high-grade silicone strap body, but paired with striking stainless steel Apple Watch connectors to blend strap & steel.

Testing, testing.

We rigorously test each strap to ensure it meets our tough quality standards. This ensures that your strap is durable enough to last a lifetime. It also helps us sleep at night...

Passion for Design

We calculated that our design team spend almost 50 hours designing (and re-designing) each strap. We want to ensure each strap has a distinct character and reflects the standards to which we hold ourselves to.

It's all in the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
—
High-grade materials
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Compatible with every Apple Watch
Independently stress-tested
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Featured in GQ & WIRED
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