Buy any 2 Straps, Get a 3rd Free
Rated Excellent on Trustpilot
As Seen in GQ, WIRED & more.
Quiet Luxury for the Modern Wrist
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • TBW-CERD-NAVY/2
  • TBW-CERD-GREEN/2
  • TBW-CERD-ORNG/2
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  • TBW-CERD-BROWN/2
  • TBW-CERD-BLACK/2
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Brown Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Navy Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda British Racing Green Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Red Vulcanised Japanese FKM Rubber Apple Watch Strap
  • The Cerda Panther Black Vulcanised Japanese FKM Rubber Apple Watch Strap
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UNIQUE DESIGN

The Cerda

The Cerda

A striking and intricate design, inspired by Barcelona’s Eixample district, designed by Ildefons Cerdà.

— SUMMER SPECIAL —

Buy any 2 Straps, Get a 3rd Free

$109.99
$109.99 $109.99
Ships Tuesday, 18 August Express to Canada
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Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

Key Features

  • Architectural Texture – Upper features a square grid pattern inspired by Barcelona’s Eixample district, designed by Ildefons Cerdà.

  • Premium FKM Rubber – Made from vulcanized Japanese FKM for superior durability, flexibility, and resistance to heat, sweat, and wear.

  • Ventilated Underside – Square indents on the underside align with top-side micro vents to channel airflow directly to the wrist.

  • Heavy-Duty Hardware – Finished with a brushed stainless steel buckle built to handle anything you throw at it.

  • Form Meets Function – A bold, geometric design that balances everyday comfort with performance-driven engineering.

View full details

Fitting

Adjusting the Presidential

Animated diagram: a top view and an edge view of the strap, showing the pin tool pressing into a release hole to free a link.

Removing a link from the titanium strapTop view of three links with the pin tool pressing into a release hole, and an edge view below showing two holes on each side link. release hole pin tool EDGE VIEW — TWO HOLES PER SIDE LINK

Count the links first

Take links out in pairs, one from each side of the clasp.

Step 1 / 6
  1. Work out how many links to remove. Each link is roughly 5 mm. Take the same number from both sides of the clasp so it stays centred on your wrist.
  2. Find the holes, not the seams. Turn the strap on its edge. Each side link shows two small holes, set in from its ends — that is where the pins sit.
  3. Press the pin straight in. Put the supplied tool into the hole and push square to the strap. One pin runs the full width, so the hole on the opposite edge is the same pin.
  4. Ease the two halves apart. Keep the pressure on and separate them sideways rather than pulling lengthways.
  5. Release the second pin. Each link is held at both ends, so repeat at the next hole along to free it completely.
  6. Close the strap up. Line the ends up, press the pin, push together until it seats, then tug firmly from both ends before wearing.

Work over a cloth so a loose pin cannot roll away, and keep the removed links with the tool. If a pin will not move under steady pressure, stop — a jeweller will do it on a bench block without marking the titanium.

"Such a striking, technical design. Fantastic breathability & the quality on the band itself is so solid."

Hendrick K. - London, UK (Product Tester #13)

Vulcanised Japanese FKM Rubber

The second strap within our range, along with the Monte Carlo, that features this world-leading rubber. Commonly used in aerospace engineering, it is incredibly durable and has high resistance to water, heat and UV.

Optimal Wrist Airflow

Square indents on the underside align with top-side micro vents to channel airflow directly to the wrist. Helping keep your wrist cool & comfortable all day long.

Precision Design

Engineered down to the 0.25 of a millimetre for optimal breathability and the perfect fit - year after year.

Testing, testing.

We rigorously test each strap to ensure it meets our tough quality standards. This ensures that your strap is durable enough to last a lifetime. It also helps us sleep at night...

It's all in the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
—
High-grade materials
—
Compatible with every Apple Watch
Independently stress-tested
—
Featured in GQ & WIRED
—

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