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"Durable, yet comfortable. Rugged, yet sophisticated. I'm loving this as my new daily wearer even when I'm active"
Product Tester #9 - London, UK
Testing, testing.
We rigorously test each strap to ensure it meets our tough quality standards. This ensures that your strap is durable enough to last a lifetime. It also helps us sleep at night...
90+ Years of Exceptional Craftsmanship
As one of the oldest strap makers in Europe, founded in 1930, our Italian manufacturing partner has craftsmanship in their blood.
It's always amazing to see first hand the time and effort that goes into making each strap. The epitome of where passion meets patience.
We obsess over the details...
It took 12 iterations to design what we believe is the perfect watch strap box...
A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.
It also doubles up as "wow worthy" gifting experience.