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Buy any 2 Straps, Get a 3rd Free
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Quiet Luxury for the Modern Wrist
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UNIQUE DESIGN

The Pelagic

The Pelagic

Inspired by the requirements of deep-sea diving, built for everyday.

— SEPTEMBER OFFER —

Buy any 2 Straps, Get a 3rd Free

Regular price $87.99
Regular price $109.99 Sale price $87.99
Save 20%
Ships Wednesday, 16 September Express to Canada
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

Key Features

  • Dual Accordion Flex Zones – Expands and contracts to maintain a secure fit over dive suits, even as compression changes during descent and ascent.

  • High Grade Silicone  – Ultra-durable, saltwater- and UV-resistant material designed for harsh marine conditions.

  • Dive-Ready Performance – Engineered to handle pressure at depth while ensuring all-day comfort above water.

  • Daily Wear Comfort – Sleek enough for everyday use with breathable flexibility that transitions effortlessly from sea to street.

  • Sport-Grade Build – Resistant to sweat, heat, and abrasion — perfect for active lifestyles in and out of the water.

 

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Fitting

Adjusting the Presidential

Animated diagram: a top view and an edge view of the strap, showing the pin tool pressing into a release hole to free a link.

Removing a link from the titanium strapTop view of three links with the pin tool pressing into a release hole, and an edge view below showing two holes on each side link. release hole pin tool EDGE VIEW — TWO HOLES PER SIDE LINK

Count the links first

Take links out in pairs, one from each side of the clasp.

Step 1 / 6
  1. Work out how many links to remove. Each link is roughly 5 mm. Take the same number from both sides of the clasp so it stays centred on your wrist.
  2. Find the holes, not the seams. Turn the strap on its edge. Each side link shows two small holes, set in from its ends — that is where the pins sit.
  3. Press the pin straight in. Put the supplied tool into the hole and push square to the strap. One pin runs the full width, so the hole on the opposite edge is the same pin.
  4. Ease the two halves apart. Keep the pressure on and separate them sideways rather than pulling lengthways.
  5. Release the second pin. Each link is held at both ends, so repeat at the next hole along to free it completely.
  6. Close the strap up. Line the ends up, press the pin, push together until it seats, then tug firmly from both ends before wearing.

Work over a cloth so a loose pin cannot roll away, and keep the removed links with the tool. If a pin will not move under steady pressure, stop — a jeweller will do it on a bench block without marking the titanium.

"Big fan of this strap. Visually unique, very comfortable & perfect for if I ever need to dive 50m into the ocean (I don't dive... )"

Peter - Montreal, Canada

Security. Durability.

Tested in the water by professional divers for months prior to launch. Tests ensured there was no wear on materials from salt water & it's secure enough for the toughest of conditions.

Built for the sea (or the C-Suite...)

We designed this strap to have all the technical specifications for deep sea diving but also wanted it to blend into your everyday and not look out of place.

It's all in the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
High-grade materials
Compatible with every Apple Watch
Independently stress-tested
Featured in GQ & WIRED