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Quiet Luxury for the Modern Wrist
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The Roger

The Roger

An excellent hybrid, as sophisticated as it is sporty. Built to outlast the next ten Apple Watch updates.

— SUMMER SPECIAL —

Buy any 2 Straps, Get a 3rd Free

Regular price $109.99
Regular price Sale price $109.99
Ships Tuesday, 18 August Express to Canada
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

Inspired by a tennis great - a name synonymous with timeless elegance and sporting excellence. The Roger Strap embodies the perfect balance between performance and sophistication. 

Key Features

  • Premium Vulcanised Japanese FKM Rubber – Resistant to heat, sweat, and daily wear while maintaining a supple, refined finish.

  • Swiss-Inspired Buckle Options – Choose between a sleek black or silver buckle designed to complement the Apple Watch Ultra.

  • Sport Meets Sophistication – A true hybrid strap that combines the smart aesthetic of classic watchmaking with the sporting appeal that defines The Bridge.

  • Ultra-Perfect Fit – A bold 24mm width, precision-engineered for the Apple Watch Ultra, ensuring balance and presence on the wrist.

View full details

Fitting

Adjusting the Presidential

Animated diagram: a top view and an edge view of the strap, showing the pin tool pressing into a release hole to free a link.

Removing a link from the titanium strapTop view of three links with the pin tool pressing into a release hole, and an edge view below showing two holes on each side link. release hole pin tool EDGE VIEW — TWO HOLES PER SIDE LINK

Count the links first

Take links out in pairs, one from each side of the clasp.

Step 1 / 6
  1. Work out how many links to remove. Each link is roughly 5 mm. Take the same number from both sides of the clasp so it stays centred on your wrist.
  2. Find the holes, not the seams. Turn the strap on its edge. Each side link shows two small holes, set in from its ends — that is where the pins sit.
  3. Press the pin straight in. Put the supplied tool into the hole and push square to the strap. One pin runs the full width, so the hole on the opposite edge is the same pin.
  4. Ease the two halves apart. Keep the pressure on and separate them sideways rather than pulling lengthways.
  5. Release the second pin. Each link is held at both ends, so repeat at the next hole along to free it completely.
  6. Close the strap up. Line the ends up, press the pin, push together until it seats, then tug firmly from both ends before wearing.

Work over a cloth so a loose pin cannot roll away, and keep the removed links with the tool. If a pin will not move under steady pressure, stop — a jeweller will do it on a bench block without marking the titanium.

"Finally a great quality rubber strap with a butterfly clasp option. This is what I've been looking for"

Francois K. - Geneva, Switzerland

From Meeting to Match Point

The Roger was designed to move effortlessly between areas of your life. Helping you look sharp when it matters but still providing great technical specs for whenever you're diving into sporting activities.

Precision Design

A mould carved out of steel using CNC precision machines & engineered down to the 0.25 of a millimetre for optimal breathability and the perfect fit - year after year.

Testing, testing.

We rigorously test each strap to ensure it meets our tough quality standards. This ensures that your strap is durable enough to last a lifetime. It also helps us sleep at night...

It's all in the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
High-grade materials
Compatible with every Apple Watch
Independently stress-tested
Featured in GQ & WIRED