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As Seen in GQ, WIRED & more.
Quiet Luxury for the Modern Wrist

FKM Rubber Straps

Engineered for performance. Designed for style. Sweat-proof, swim-ready, and made for all-day wear—these straps bring effortless versatility to your Apple Watch.
  • Smartwatch with a green band on a white background

    The Aurelius Strap

    Rs. 9,100.00
    Rs. 0.00 Rs. 9,100.00
  • The Cerda Strap
    Sale

    The Cerda Strap

    Rs. 7,300.00
    Rs. 9,100.00 Rs. 7,300.00
    Sale
  • The Monte Carlo
    Sale

    The Monte Carlo

    Rs. 7,300.00
    Rs. 9,100.00 Rs. 7,300.00
    Sale
  • The Venturi Strap

    The Venturi Strap

    Rs. 9,100.00
    Rs. 0.00 Rs. 9,100.00
  • The Augusta Strap
    Sale

    The Augusta Strap

    Rs. 7,300.00
    Rs. 9,100.00 Rs. 7,300.00
    Sale
  • The Roger Strap

    The Roger Strap

    Rs. 9,100.00
    Rs. 9,100.00
  • The Goodwood Strap

    The Goodwood Strap

    Rs. 9,100.00
    Rs. 0.00 Rs. 9,100.00
  • The Pelagic Strap
    Sale

    The Pelagic Strap

    Rs. 7,300.00
    Rs. 9,100.00 Rs. 7,300.00
    Sale
  • The Tycoon Strap
    Sale

    The Tycoon Strap

    Rs. 7,300.00
    Rs. 9,100.00 Rs. 7,300.00
    Sale

Our customers say it better than we ever could.

Excellent

4.7

/ 5

based on 2,000+ reviews

Simply Brilliant

From start to finish. A fantastic experience with the Bridge. From start to finish. A fantastic experience with the Bridge. From start to finish. A fantastic experience with the Bridge.

Hugo M. - London, UK

Complete upgrade from my original strap.

Was debating this purchase for months but so happy I pulled the trigger. Feel like my Apple Watch has been given a new lease of life. Was debating this purchase for months but so happy I pulled the trigger. Feel like my Apple Watch has been given a new lease of life. Was debating this purchase for months but so happy I pulled the trigger. Feel like my Apple Watch has been given a new lease of life.

Henry H. - Vancouver, Canada

Very nice strap.

Thoroughly impressed with the strap, did arrive a day late hence the 4 stars. Thoroughly impressed with the strap, did arrive a day late hence the 4 stars. Thoroughly impressed with the strap, did arrive a day late hence the 4 stars.

Ben D. - London, UK

Great strap, quick shipping.

No complaints. Got exactly what I wanted and more. Feel like a new lease of life has been injected into my Apple Watch. No complaints. Got exactly what I wanted and more. Feel like a new lease of life has been injected into my Apple Watch. No complaints. Got exactly what I wanted and more. Feel like a new lease of life has been injected into my Apple Watch.

Alberto J. - Sydney, Aus

Great value.

In the grand scheme of things, these straps are very good value for money. Similar, if not better, quality than Apple own brand but more than half the price. In the grand scheme of things, these straps are very good value for money. Similar, if not better, quality than Apple own brand but more than half the price. In the grand scheme of things, these straps are very good value for money. Similar, if not better, quality than Apple own brand but more than half the price.

Andrew K. - New York, USA

Game changer from a styling POV

I love wearing my Apple Watch but it was always a bit of an afterthought. Now I've got 3 different straps that pair fantastically with different outfits. I love wearing my Apple Watch but it was always a bit of an afterthought. Now I've got 3 different straps that pair fantastically with different outfits. I love wearing my Apple Watch but it was always a bit of an afterthought. Now I've got 3 different straps that pair fantastically with different outfits.

Tom H. - London, UK

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