Buy any 2 Straps, Get a 3rd Free
Rated Excellent on Trustpilot
As Seen in GQ, WIRED & more.
Quiet Luxury for the Modern Wrist
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Olive Green Sailcloth Apple Watch Strap resting on a wooden table beside sunglasses
  • Man wearing The Helm Olive Green Sailcloth Apple Watch Strap at a tennis court
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • Man wearing The Helm Navy Blue Sailcloth Apple Watch Strap on a sailboat
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
  • The Helm Sailcloth Apple Watch Strap
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NEW

The Helm

The Helm

Lightweight, technical sailcloth built for performance and refined enough to wear anywhere.

— SUMMER SPECIAL —

Buy any 2 Straps, Get a 3rd Free

Rs. 9,500.00
Rs. 9,500.00
Ships Monday, 31 August Express to India
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

The Helm is crafted from premium sailcloth - a technical woven fabric originally engineered for high-performance sailing, chosen for its exceptional strength, weather resistance, and distinctive woven texture. Paired with contrast stitching and polished silver hardware, it strikes the balance between sport utility and refined style. Finished with a smooth underside and available in multiple colourways, The Helm is built to perform in any environment and look good doing it.

View full details

Fitting

Adjusting the Presidential

Animated diagram: a top view and an edge view of the strap, showing the pin tool pressing into a release hole to free a link.

Removing a link from the titanium strapTop view of three links with the pin tool pressing into a release hole, and an edge view below showing two holes on each side link. release hole pin tool EDGE VIEW — TWO HOLES PER SIDE LINK

Count the links first

Take links out in pairs, one from each side of the clasp.

Step 1 / 6
  1. Work out how many links to remove. Each link is roughly 5 mm. Take the same number from both sides of the clasp so it stays centred on your wrist.
  2. Find the holes, not the seams. Turn the strap on its edge. Each side link shows two small holes, set in from its ends — that is where the pins sit.
  3. Press the pin straight in. Put the supplied tool into the hole and push square to the strap. One pin runs the full width, so the hole on the opposite edge is the same pin.
  4. Ease the two halves apart. Keep the pressure on and separate them sideways rather than pulling lengthways.
  5. Release the second pin. Each link is held at both ends, so repeat at the next hole along to free it completely.
  6. Close the strap up. Line the ends up, press the pin, push together until it seats, then tug firmly from both ends before wearing.

Work over a cloth so a loose pin cannot roll away, and keep the removed links with the tool. If a pin will not move under steady pressure, stop — a jeweller will do it on a bench block without marking the titanium.

"Love the contrast of it being so tough but also very comfortable. You can tell this will last a lifetime"

Francesco H. - London, UK

Our Most Requested Strap - Ever.

The Helm started as the most asked-for strap in our inbox - customers wanted Sailcloth. This strap gives you exactly that: a material with genuine technical credentials, a texture that improves with wear, and a character that no rubber or leather strap can replicate

Pure Versatility

The Helm Strap blends style with technical functionality, enabling you to sweat and exert whilst looking smart and sophisticated.

Tested to the Max

Every Bridge strap goes through a thorough testing process to ensure it meets our exacting standards. We simulate years of daily wear, testing for durability, flexibility, and resistance to sweat and moisture.

It's all in the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
—
High-grade materials
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Compatible with every Apple Watch
Independently stress-tested
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Featured in GQ & WIRED
—

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