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The Cerda Strap
The Cerda Strap
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Key Features
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Architectural Texture – Upper features a square grid pattern inspired by Barcelona’s Eixample district, designed by Ildefons Cerdà.
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Premium FKM Rubber – Made from vulcanized Japanese FKM for superior durability, flexibility, and resistance to heat, sweat, and wear.
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Ventilated Underside – Square indents on the underside align with top-side micro vents to channel airflow directly to the wrist.
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Heavy-Duty Hardware – Finished with a brushed stainless steel buckle built to handle anything you throw at it.
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Form Meets Function – A bold, geometric design that balances everyday comfort with performance-driven engineering.
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"Such a striking, technical design. Fantastic breathability & the quality on the band itself is so solid."
Vulcanised Japanese FKM Rubber
The second strap within our range, along with the Monte Carlo, that features this world-leading rubber. Commonly used in aerospace engineering, it is incredibly durable and has high resistance to water, heat and UV.
Optimal Wrist Airflow
Square indents on the underside align with top-side micro vents to channel airflow directly to the wrist. Helping keep your wrist cool & comfortable all day long.
Precision Design
Engineered down to the 0.25 of a millimetre for optimal breathability and the perfect fit - year after year.
Testing, testing.
We rigorously test each strap to ensure it meets our tough quality standards. This ensures that your strap is durable enough to last a lifetime. It also helps us sleep at night...
It's all in the details...
It took 12 iterations to design what we believe is the perfect watch strap box...
A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.
It also doubles up as "wow worthy" gifting experience.
