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Get a Free Cap When You Buy 2 Straps
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As Seen in GQ, WIRED & more.
Quiet Luxury for the Modern Wrist
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The Polaris Strap

The Polaris Strap

An all-out sports strap designed to accompany you through tough workouts, high-adrenaline adventures & daily life.

— Limited Time Offer —

A Free Owner's Cap with Any Two Straps

Regular price $79.99
Regular price $0.00 Sale price $79.99
Sold out
Ships Wednesday, 29 April Express to United States
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

Key Features:

  • Magnetic Fastening System – Secure, buckle-free closure using integrated magnets for a clean, minimal fit.


  • High-Grade Silicone – Durable, sweat-resistant material built to withstand intense training and everyday wear.


  • Perforated for Breathability – Strategically placed holes throughout the strap ensure maximum airflow and comfort.


  • Sleek Low-Profile Design – Reduces wrist bulk while maintaining a premium, athletic aesthetic.


  • Water & Weather Resistant Engineered to perform through sweat, rain, and open water sessions.


  • Universal Compatibility – Available for all Apple Watch sizes, with a tailored fit for all-day wear.
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"My absolute go to when I need an out and out sports strap. Secure, breathable and light - I barely realise it's there when I'm training"

Jan F. - Doctor & Triathlete (Product Tester #9)

The All Round Sports Strap

Built for the water and perfect for all athletic endeavours. A snug, secure & comfortable fit ensures you can focus on your performance whilst knowing your Apple Watch is secured.

It's all in the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
High-grade materials
Compatible with every Apple Watch
Independently stress-tested
Featured in GQ & WIRED