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Buy 3 Straps, Get 30% Off - Auto Applied
Rated Excellent on Trustpilot
As Seen in GQ, WIRED & more.
Quiet Luxury for the Modern Wrist
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FOR HER

The Icon Slim

The Icon Slim

A slimmer profile & smaller size, better suited for female wrists. Available in a variety of eye-catching colours.

— Limited Time Offer —

Buy 3 Straps, Get 30% Off - Auto Applied

Regular price £59.99
Regular price £62.99 Sale price £59.99
Save 4% Sold out
Ships Wednesday, 6 May Express to United Kingdom
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

An elegant strap with the ability to turn your Apple Watch into a truly eye catching statement piece. In a variety of gorgeous tones, you have a strap to rise to any occasion. A big day at the office, that important client meeting, dinner with friends or the upcoming date night - stay connected with your Apple watch but do it in style.

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"Been looking far and wide for a more feminine leather strap and this is it! Never liked the thick, bulky straps"

Andrea H. - London, UK

It's all in the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
High-grade materials
Compatible with every Apple Watch
Independently stress-tested
Featured in GQ & WIRED