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Quiet Luxury for the Modern Wrist
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The Roger Strap

The Roger Strap

An excellent hybrid, as sophisticated as it is sporty. Built to outlast the next ten Apple Watch updates.

— Limited Time Offer —

Buy 3 Straps, Get 30% Off - Auto Applied

Regular price £59.99
Regular price Sale price £59.99
Sold out
Ships Wednesday, 6 May Express to United Kingdom
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

Inspired by a tennis great - a name synonymous with timeless elegance and sporting excellence. The Roger Strap embodies the perfect balance between performance and sophistication. 

Key Features

  • Premium Vulcanised Japanese FKM Rubber – Resistant to heat, sweat, and daily wear while maintaining a supple, refined finish.

  • Swiss-Inspired Buckle Options – Choose between a sleek black or silver buckle designed to complement the Apple Watch Ultra.

  • Sport Meets Sophistication – A true hybrid strap that combines the smart aesthetic of classic watchmaking with the sporting appeal that defines The Bridge.

  • Ultra-Perfect Fit – A bold 24mm width, precision-engineered for the Apple Watch Ultra, ensuring balance and presence on the wrist.

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"Finally a great quality rubber strap with a butterfly clasp option. This is what I've been looking for"

Francois K. - Geneva, Switzerland

From Meeting to Match Point

The Roger was designed to move effortlessly between areas of your life. Helping you look sharp when it matters but still providing great technical specs for whenever you're diving into sporting activities.

Precision Design

A mould carved out of steel using CNC precision machines & engineered down to the 0.25 of a millimetre for optimal breathability and the perfect fit - year after year.

Testing, testing.

We rigorously test each strap to ensure it meets our tough quality standards. This ensures that your strap is durable enough to last a lifetime. It also helps us sleep at night...

It's all in the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
High-grade materials
Compatible with every Apple Watch
Independently stress-tested
Featured in GQ & WIRED