Skip to content
Buy any 2 Straps, Get a 3rd Free
Rated Excellent on Trustpilot
As Seen in GQ, WIRED & more.
Quiet Luxury for the Modern Wrist
Skip to product information
1 of 58
POPULAR

The Polaris

The Polaris

An all-out sports strap designed to accompany you through tough workouts, high-adrenaline adventures & daily life.

— SUMMER SPECIAL —

Buy any 2 Straps, Get a 3rd Free

Regular price Rs. 8,800.00
Regular price Rs. 0.00 Sale price Rs. 8,800.00
Ships Monday, 24 August Express to India
Our Standard
Designed in Britain
Our Warranty
Covered for 2 years
Our Gift Box
Luxury Unboxing

Key Features:

  • Magnetic Fastening System – Secure, buckle-free closure using integrated magnets for a clean, minimal fit.


  • High-Grade Silicone – Durable, sweat-resistant material built to withstand intense training and everyday wear.


  • Perforated for Breathability – Strategically placed holes throughout the strap ensure maximum airflow and comfort.


  • Sleek Low-Profile Design – Reduces wrist bulk while maintaining a premium, athletic aesthetic.


  • Water & Weather Resistant Engineered to perform through sweat, rain, and open water sessions.


  • Universal Compatibility – Available for all Apple Watch sizes, with a tailored fit for all-day wear.
View full details

Fitting

Adjusting the Presidential

Animated diagram: a top view and an edge view of the strap, showing the pin tool pressing into a release hole to free a link.

Removing a link from the titanium strapTop view of three links with the pin tool pressing into a release hole, and an edge view below showing two holes on each side link. release hole pin tool EDGE VIEW — TWO HOLES PER SIDE LINK

Count the links first

Take links out in pairs, one from each side of the clasp.

Step 1 / 6
  1. Work out how many links to remove. Each link is roughly 5 mm. Take the same number from both sides of the clasp so it stays centred on your wrist.
  2. Find the holes, not the seams. Turn the strap on its edge. Each side link shows two small holes, set in from its ends — that is where the pins sit.
  3. Press the pin straight in. Put the supplied tool into the hole and push square to the strap. One pin runs the full width, so the hole on the opposite edge is the same pin.
  4. Ease the two halves apart. Keep the pressure on and separate them sideways rather than pulling lengthways.
  5. Release the second pin. Each link is held at both ends, so repeat at the next hole along to free it completely.
  6. Close the strap up. Line the ends up, press the pin, push together until it seats, then tug firmly from both ends before wearing.

Work over a cloth so a loose pin cannot roll away, and keep the removed links with the tool. If a pin will not move under steady pressure, stop — a jeweller will do it on a bench block without marking the titanium.

"My absolute go to when I need an out and out sports strap. Secure, breathable and light - I barely realise it's there when I'm training"

Jan F. - Doctor & Triathlete (Product Tester #9)

The All Round Sports Strap

Built for the water and perfect for all athletic endeavours. A snug, secure & comfortable fit ensures you can focus on your performance whilst knowing your Apple Watch is secured.

It's all in the details...

It took 12 iterations to design what we believe is the perfect watch strap box...

A British Racing Green box, printed with a 12k gold foil and reinforced to withstand up to 20kg of direct pressure. Ensuring your strap gets to you in pristine condition every time.

It also doubles up as "wow worthy" gifting experience.

— Our Standard —

We do things differently.

A quiet commitment to British craft. Quality that speaks for itself.

The Standard
ElsewhereOthers
Designed in-house
High-grade materials
Compatible with every Apple Watch
Independently stress-tested
Featured in GQ & WIRED